The Lexus and the Olive Tree
I’m 27 years old and I’ve never lived in a world without the Internet. I got my first cell phone when I was 12 years old and I joined Facebook back when you had to have a college email address just to...
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Ag: Still a Tough Row to Hoe
Farmers are looking for ways to reduce soil compaction and maximize long-term crop yield. Tires with higher service descriptions and larger footprint are the new norm. This certainly is not your...
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The Evolution of Ag
The first recorded attempt to use pneumatic farm tires was about 144 years ago in California’s San Joaquin Valley. The Thompson’s Rubber Tire Steamer was set up to pull seven plows and chug along at...
View ArticleAg Tire Dealers Face a Myriad of Challenges
For most companies, the single largest expense is employee benefits. Often, companies will consider that to include wages, bonuses, commissions, healthcare, and 401(k) programs. But what about the...
View ArticleThe Formula for Success
I’ve always been pretty terrible with numbers. Some people are born with that gene and some aren’t lucky enough to inherit those analytical skills. I’m unfortunately part of the latter group and...
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Ag: A Story of Emotions, Volatility and Risk
Agriculture in 2016 is a story of intuition and data. For centuries, farmers have been successful in part by relying on their good intuition passed from generation to generation. Many farmers know when...
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Ag Tires: Looking Ahead
Have you ever looked back at your high school yearbook? Look at yourself, all young and full of hope, maybe a little naïve about life. Look at that hair! Look at what you were wearing! What were you...
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Continued Growth
What is the American dream? There’s something about an election year that evokes such existential questions. Is it an innate desire to lead a better life than our parents? What’s our purpose? Maybe...
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Millennials in the Tire Industry From a Millennial
I go to quite a few tire industry conferences, trade shows and training events each year. Inevitably, there’s a session about working with millennials in the workplace (or how to deal with...
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A Time To Build
How lucky are we? If you turn on the TV and flip the channel to your favorite news station, watch for five minutes and ask yourself that same question again. How lucky are we? Fox News is more than...
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The Long Tail of Ag Tires Finding Your Niche
We live in a truly limitless world. Our world is both large and small. We have access to nearly infinite options in nearly every facet of life and industry. Meanwhile, our reach has expanded...
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Don Owen Tire: An Interview with A 2nd Generation Ag Tire Dealer
Bob Owen, second-generation business owner of Don Owen Tire. Don Owen got his start in the tire business back in the ‘60s, but it wasn’t until two decades later that he struck out on his own and...
View ArticleMission Critical: Steer Tires Lead the Way
By the very nature of their job, commercial truck tires are the true workhorses of the tire industry. They keep our nation’s fleet of trucks up and running. They keep our economy moving forward,...
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A/T & M/T Tires: 4 Megatrends in the U.S. Market
From the dawn of the age of diesel-powered mobility, Americans have embraced and explored all 3.5 million square miles of the U.S. from behind the wheel of big and powerful vehicles. In this way, the...
View ArticleCommercial Drive Tire Trifecta
The high-powered Cummins engine on one of the most popular Class-8 trucks clocks in at 80,000 lbs. of pure Detroit muscle and dominates with nearly 600 horsepower and 2,000 lbs. of torque. With such...
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The Argument for the Winter Tire Sale
There’s a popular phrase that seems pretty fitting right now: Necessity is the mother of invention. Our search for progress is seemingly endless. In the automotive world, that million-mile march...
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How to Increase Your Car Count by 10% in 2021
Warren Buffett once advised us to “never stop thinking about how to delight your customer.” Not simply to satisfy your customers, but to delight them. The concepts and ideas that follow are intended...
View ArticleThree Opportunities to Grow Your M/T Tire Business
It was January of 1964 when Bob Dylan released his third studio album and told us about the times and how they were a-changin’. And things were changing, indeed. The Beatles took America by storm,...
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Selling Off-Road Tires: Lessons from the U.S. Border Patrol
It’s hot outside. A really particular brand of heat that you might only experience in places like Death Valley. But, in this case, I’m in South Texas. In fact, I’m about as far south as you can get...
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Capitalizing on the Winter Tire Opportunity
It’s a frigid February morning in Chicago. The kind of cold that creeps into the depths of your lungs, making it difficult and even a little painful to breathe. The kind of cold that literally takes...
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